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Behind the Blue

Some stories require a little more – a little more discussion, more context, more depth and breadth. That’s the idea behind “Behind the Blue” – a weekly podcast created by UK Public Relations and Marketing. It is designed to explore through probing interviews the in-depth the stories that make UK the university for Kentucky and that have impact across the institution, the Commonwealth and, in some cases, the world.
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Now displaying: August, 2019
Aug 27, 2019

LEXINGTON, Ky. (August 27, 2019) – For the last several months, hundreds of University of Kentucky students, faculty, staff, alums and prospective students and families have been on a process of discovery.

They’ve taken part in interviews and focus groups around the question of what makes the University of Kentucky distinctive?

Some of the results of that discovery process were unveiled recently in what UK marketing and communications professionals call a new “creative brand platform.”

In short, the new campaign – dubbed “Wildly Possible” – seeks a compelling and resonant way to tell the UK story to all those it serves – students, faculty, staff, prospective students and families, policymakers and others.

The idea – through new creative ads, banners, stories, videos and other platforms – is to tell a distinctive story about the way UK challenges and supports everyone who comprises the university community.

To describe that new creative process, and evolution of the UK brand, Behind the Blue talked with Julie Balog, UK’s Chief Marketing Officer, and Jay Blanton, the university’s Chief Communications Officer.

They discuss what the UK brand is, what it means to stakeholders and what they hope to accomplish in this new approach to storytelling about the state’s flagship, land-grant institution.

Behind the Blue is available on iTunes, Google Play, Stitcher and Spotify. Transcripts are available for download from the host page here. Become a subscriber to receive new episodes of “Behind the Blue” each week. UK’s latest medical breakthroughs, research, artists and writers will be featured, along with the most important news impacting the university.

For questions or comments about this or any other episode of “Behind the Blue, “ email BehindTheBlue@uky.edu or tweet your question with #BehindTheBlue.

To discover what’s wildly possible at the University of Kentucky, click here.

Aug 13, 2019

LEXINGTON, Ky. (Aug. 13, 2019) - THIS EPISODE IS AN ENCORE EDITION. John Thelin is widely regarded as one of the country’s experts on higher education.

The long-time University of Kentucky professor of higher education and public policy has written what many consider to be the definitive history of American higher education – A History of American Higher Education from Johns Hopkins Press – along with accounts about collegiate sports and university fund-raising efforts.

Now, in his latest book – Going to College in the Sixties, also from Johns Hopkins – Thelin examines both the reality, and sometimes the misperceptions people have about change and evolution of the college experience in the 1960s.

“The change in the mood of American higher education from 1960 to 1969 was incredible and surprising -- from optimism and confidence to exhaustion and uncertainty,” Thelin recently told InsideHigherEducation. “If I were asked for a eulogy or epitaph for the decade, I would note that much of the ’60s happened in the ’70s. The countercultural innovations that took root in the late 1960s continued and grew into the mid-1970s. I also think the cultural legacies surpassed the political changes.”

In this edition of Behind the Blue, UK’s office of Public Relations and Strategic Communications sat down with Thelin to discuss his new book and how UK has evolved, particularly as the institution begins a series of events this year to mark 70 years of integration.

Behind the Blue is available on iTunes, Google Play, Stitcher and Spotify. Transcripts are available for download from the host page here. Become a subscriber to receive new episodes of “Behind the Blue” each week. UK’s latest medical breakthroughs, research, artists and writers will be featured, along with the most important news impacting the university.

For questions or comments about this or any other episode of “Behind the Blue, “ email BehindTheBlue@uky.edu or tweet your question with #BehindTheBlue.

Aug 6, 2019

LEXINGTON, KY. (Aug. 6, 2019) – THIS EPISODE IS AN ENCORE EDITION. One of the biggest barriers to accessing treatment for substance use disorders can be the time it takes to find an open space in a treatment facility. By the time a clinician, family member or patient can find the right facility for their needs and navigate the insurance process, the bed in question may have been filled or the window of opportunity for recovery may have passed.

During a visit with her own primary care physician, Terry Bunn, an associate professor in the University of Kentucky College of Public Health and director of the Kentucky Injury Prevention and Research Center (KIPRC) heard that same sentiment repeated. As the leader of KIPRC, a bona fide agent of the Kentucky Department for Public Health, Bunn knew there was a solution to this issue, that more people with substance use disorders could be helped and lives could be saved.

In February 2018, "Find Help Now KY" was launched. Kentucky is currently the only state with a near real-time treatment opening locator for substance use disorders. The locator guides individuals to available treatment openings. It takes into consideration the substance(s) being used, payment options including commercial and public insurance programs, gender identity, preference for in- or out-patient treatment and needed co-occurring treatments such as mental health care, plus 30 more criteria. The site provides daily availability information for treatment openings, to enable rapid admission to addiction programs.

On this week's episode of "Behind the Blue" hear about the development of "Find Help Now KY", the success the site has experienced and KIPRC's efforts to assist other states in the development of their own website to help those in active addiction.

Become a subscriber to receive new episodes of “Behind the Blue” each week. UK’s latest medical breakthroughs, research, artists and writers will be featured, along with the most important news impacting the university.

For questions or comments about this or any other episode of "Behind the Blue," email BehindTheBlue@uky.edu or tweet your question with #BehindTheBlue.

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