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Behind the Blue

Some stories require a little more – a little more discussion, more context, more depth and breadth. That’s the idea behind “Behind the Blue” – a weekly podcast created by UK Public Relations and Marketing. It is designed to explore through probing interviews the in-depth the stories that make UK the university for Kentucky and that have impact across the institution, the Commonwealth and, in some cases, the world.
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Now displaying: Page 1
Feb 6, 2018

LEXINGTON, Ky. (February 6, 2018) – The lure of live sporting, with game results unknown, is a valued commodity for both sports organizations and broadcasters. By getting fans involved with sports “branding”, marketers have found a natural way to meet consumers, marketing the sports themselves as well as marketing through them.

This week’s guests on Behind the Blue are Dr. Scott Kelley, the Associate Dean for Undergraduate Affairs in UK’s Gatton College of Business and Economics, and Jason Schlafer, UK’s Executive Associate Athletics Director and Chief Revenue Officer.

On this week’s episode, Scott and Jason discuss what we mean by sports marketing, the explosive growth it  has undergone over the years, the impact of sports marketing on the University of Kentucky and what it provides, and more. They also take a look at how sports marketing has evolved in regards to the Olympics, and how all of this has changed the spectator’s relationship with sports, both on and off the field.

Become a subscriber to receive new episodes of "Behind the Blue" each week. UK's latest medical breakthroughs, research, artists and writers will be featured, along with the most important news impacting the university.

For questions or comments about this or any other episode of "Behind the Blue," email BehindTheBlue@uky.edu or tweet your question with #BehindTheBlue.

Click here for "Behind the Blue" on iTunes.

MEDIA CONTACT: Carl Nathe, carl.nathe@uky.edu, (859) 257-3200

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UK is the University for Kentucky. At UK, we are educating more students, treating more patients with complex illnesses and conducting more research and service than at any time in our 150-year history. To read more about the UK story and how you can support continued investment in your university and the Commonwealth, go to: uky.edu/uk4ky. #uk4ky #seeblue

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